The Scope – The principal objective of this study was to precisely understand the whole journey a consumer goes through in various skin and hair related conditions. They also wanted to know the role of influences including dermatologists, peers, beauticians
The Scope – Our client had a top-performing cough management brand; however, in the recent past, the brand developed some issues. This led to the damaging of the brand name. Hence the client wanted to understand the brand equity and
The Scope – The client, a well-known consumer healthcare company, wanted to create claims for one of the world’s largest electrolyte formulation. Hence validation of these claims was required from qualified HCP’s. The Methodology – Quantitative Face to face interviews
The Scope – The client wanted to evaluate the best product pack concept amongst women in India who use Hair Oil sachets. (small SKU Users). The client realized that using hair oil sachets lead to significant product wastage as the
The Scope – The client is a major FMCG manufacturer. They wanted to reinvent their major tea brand in India. Hence understanding the changing behavior of consumers was critical. Apart from reinventing the brand, the client wanted to understand in-depth
The Scope – The client was one of India’s most considerable SUV manufacturer. They wanted to understand the perception and opinion of Indian male consumers towards their new advertising campaign. The Methodology – 15 Focus Group discussions were done with
The Scope – The client, a renowned global telecom player, engaged Q&Q to do their service quality audits at their retail touchpoints and call centers. The scope included – Visiting 800 retail stores of client across India and another 250
The Scope – The client commissioned this study to capture meaningful insights on customer journey during the entire life cycle from acquisition to churn. The study aimed at the following – To gauge efforts at various customer touchpoints To monitor
The Scope – The client wanted to develop a comprehensive model of capturing the voice of customers continuously. Detailed objectives of the research included. Listen to the customer and CAPTURE his / her PAIN Understanding need gaps and suggestions to
The Scope – The client, a large MNC, wanted to review the price strategy for one of their highest selling brands in the country which were going out of patent in a few years. A price correction was needed to
