The Scope – The client, post-launch of the latest variant in their B category of cars wished to understand the end to end sales process followed at the dealership for a car sale. The process started with the customer’s first

The Scope – The study was conducted for a major tractor manufacturer to gauge the satisfaction at 3 points – Sales satisfaction (SS) After-sales satisfaction (CS) Product satisfaction (PS) Along with this, the satisfaction scores at each of these points

The Scope – Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering. This resulted in a disparity in the market. This