The Scope – The client, a renowned global telecom player, engaged Q&Q to do their service quality audits at their retail touchpoints and call centers. The scope included – Visiting 800 retail stores of client across India and another 250
The Scope – The client commissioned this study to capture meaningful insights on customer journey during the entire life cycle from acquisition to churn. The study aimed at the following – To gauge efforts at various customer touchpoints To monitor
The Scope – The client wanted to develop a comprehensive model of capturing the voice of customers continuously. Detailed objectives of the research included. Listen to the customer and CAPTURE his / her PAIN Understanding need gaps and suggestions to
