The Scope – The principal objective of this study was to precisely understand the whole journey a consumer goes through in various skin and hair related conditions. They also wanted to know the role of influences including dermatologists, peers, beauticians

The Scope – Our client had a top-performing cough management brand; however, in the recent past, the brand developed some issues. This led to the damaging of the brand name. Hence the client wanted to understand the brand equity and

The Scope – The client, a well-known consumer healthcare company, wanted to create claims for one of the world’s largest electrolyte formulation. Hence validation of these claims was required from qualified HCP’s. The Methodology – Quantitative Face to face interviews