Market research is an indispensable tool for businesses seeking to gain insights into consumer behavior, trends, and competitor landscapes. To ensure your research delivers actionable results that drive strategic decision-making, consider implementing the following seven strategies the next time you
Pricing Research is an integral part of product development and ongoing brand management. Investing in pricing market research can bring several benefits to a company. Here are some reasons why a company should consider investing in pricing market research: Optimize
Farmers have a dual role as both producers and consumers. While they produce agricultural goods, they also need to purchase various inputs for their farming operations. This duality gives them a unique perspective on the way they would react to
A mom loves you first, then forever! At Q&Q, we’ve always encouraged the multifaceted roles of a women and what could be more powerful role than a mother. Let’s hear to Real Mothers, Real Stories! Being a
When we talk about real people, real insights. We’ve been conducting interviews with the farmers, equipment manufacturers, aggergators, herbicide & pesticide manufacturers and many other contributors in the agriculture. This is how we help them align each others objectives,
The new generation in India is contributing to the agriculture sector in a number of ways: Adoption of technology: Many young farmers are using technology to improve their farming practices, such as precision farming, using drones and satellite imagery, and
Artificial Intelligence (AI) has the potential to revolutionize the Indian agriculture segment by increasing efficiency, productivity, and crop yields. Some ways AI is being integrated into Indian agriculture include: Crop and soil analysis: AI-powered tools can analyze data from satellites,
Our CEO and COO, Ms.Priyanka Mallick, and Dr.Mukta Sirohi recently attended the IIEX APAC 2023 conference in Bangkok. There were numerous inspiring talks, workshops, DIY events, and a showcase of the newest technology in Market Research. Some of the key
Retailers traditionally have a key role to play in the agriculture sector. Apart from being the key point of purchase for agrochemicals, seeds and nutrition, they are also one of the most important influencers who can change the farmers’ minds
Considering the volatile era, where the thought process of people, their emotions, moods and the media keeps changing very fast, Priyanka shares her insights on how conducting research periodically is important and must for companies. Upon asking her on what
