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Getting insights on end to end sales process at car dealerships

The Scope – The client, post-launch of the latest variant in their B category of cars wished to understand the end to end sales process followed at the dealership for a car sale. The process started with the customer’s first

By |2022-07-18T13:11:04+05:30June 30th, 2022|Automobile|0 Comments

Understanding customer satisfaction with sales & after-sales service for a Tractor major

The Scope – The study was conducted for a major tractor manufacturer to gauge the satisfaction at 3 points – Sales satisfaction (SS) After-sales satisfaction (CS) Product satisfaction (PS) Along with this, the satisfaction scores at each of these points

By |2022-07-18T09:50:59+05:30June 30th, 2022|Automobile|0 Comments

Checking discount violations during car sale process at dealerships

The Scope – Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering. This resulted in a disparity in the market. This

By |2022-07-18T09:52:16+05:30June 30th, 2022|Automobile|0 Comments

Mapping the consumer journey in the derma care category

The Scope – The principal objective of this study was to precisely understand the whole journey a consumer goes through in various skin and hair related conditions. They also wanted to know the role of influences including dermatologists, peers, beauticians

By |2022-07-18T09:58:27+05:30June 30th, 2022|Healthcare|0 Comments

Understanding brand equity of essential cough management brand and possible line extension

The Scope – Our client had a top-performing cough management brand; however, in the recent past, the brand developed some issues. This led to the damaging of the brand name. Hence the client wanted to understand the brand equity and

By |2022-07-18T09:33:21+05:30June 30th, 2022|Healthcare|0 Comments

Development of Claims bank for one of the world’s largest electrolyte formulation

The Scope – The client, a well-known consumer healthcare company, wanted to create claims for one of the world’s largest electrolyte formulation. Hence validation of these claims was required from qualified HCP’s. The Methodology – Quantitative Face to face interviews

By |2022-07-18T09:58:47+05:30June 30th, 2022|Healthcare|0 Comments

Product pack testing for a leading FMCG hair oil brand

The Scope – The client wanted to evaluate the best product pack concept amongst women in India who use Hair Oil sachets. (small SKU Users). The client realized that using hair oil sachets lead to significant product wastage as the

By |2022-07-18T09:55:26+05:30June 30th, 2022|FMCG / Consumer Durables|0 Comments

Understanding the Usage and Attitude for a major Tea Brand in India

The Scope – The client is a major FMCG manufacturer. They wanted to reinvent their major tea brand in India. Hence understanding the changing behavior of consumers was critical. Apart from reinventing the brand, the client wanted to understand in-depth

By |2022-07-18T09:55:42+05:30June 30th, 2022|FMCG / Consumer Durables|0 Comments

Understanding the perception of SUV’s amongst Indian consumers and impression of SUV advertising using semiotic decoding

The Scope – The client was one of India’s most considerable SUV manufacturer. They wanted to understand the perception and opinion of Indian male consumers towards their new advertising campaign. The Methodology – 15 Focus Group discussions were done with

By |2022-07-18T09:55:50+05:30June 30th, 2022|FMCG / Consumer Durables|0 Comments

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