The Scope – The client wanted to evaluate the best product pack concept amongst women in India who use Hair Oil sachets. (small SKU Users). The client realized that using hair oil sachets lead to significant product wastage as the

The Scope – The client is a major FMCG manufacturer. They wanted to reinvent their major tea brand in India. Hence understanding the changing behavior of consumers was critical. Apart from reinventing the brand, the client wanted to understand in-depth

The Scope – The client was one of India’s most considerable SUV manufacturer. They wanted to understand the perception and opinion of Indian male consumers towards their new advertising campaign. The Methodology – 15 Focus Group discussions were done with