The Scope – The client commissioned this study to capture meaningful insights on customer journey during the entire life cycle from acquisition to churn. The study aimed at the following – To gauge efforts at various customer touchpoints To monitor
The Scope – The client wanted to develop a comprehensive model of capturing the voice of customers continuously. Detailed objectives of the research included. Listen to the customer and CAPTURE his / her PAIN Understanding need gaps and suggestions to
The Scope – The client, a large MNC, wanted to review the price strategy for one of their highest selling brands in the country which were going out of patent in a few years. A price correction was needed to
The Scope – The client had multiple brands across four different crops. They did an internal customer satisfaction study each year but wanted to get a third-party perspective in one particular year. Furthermore, two acquisitions made in the last five
The Scope – Our client wanted to measure the impact of the ATL Activity for their iconic insecticide brand and document the effect of the Ad campaign on overall brand health, imagery, and usage. Overall the client was interested to
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