Pricing Correction for a premium brand using DCM

The Scope – The client, a large MNC, wanted to review the price strategy for one of their highest selling brands in the country which were going out of patent in a few years. A price correction was needed to

By |2022-07-25T14:48:39+05:30June 30th, 2022|Agriculture & Animal Health, Home Blog|0 Comments

Understanding Brand Equity and Customer satisfaction for Major Seed player across 4 Crops

The Scope – The client had multiple brands across four different crops. They did an internal customer satisfaction study each year but wanted to get a third-party perspective in one particular year. Furthermore, two acquisitions made in the last five

By |2022-07-25T14:48:37+05:30June 30th, 2022|Agriculture & Animal Health, Home Blog|0 Comments

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