Q&Q, since its inception, has only known one way of working – living the consumer’s life to understand and decode their behavior. This means studying their behavior closely in the natural habitat of the consumer. We believe no research is complete without meeting your consumers, and hence this ideology percolates down from the leadership team to the junior associates.
At Q&Q, it is essential for the project manager, account manager and delivery head to work at the grass root level and interact with consumers before they present data and insights to clients. This has been a strong differentiating factor in our client servicing and account management, for which we have been recognized by The “Market Research Society of India” in the category of ‘The Best Client Servicing Team of the Year in 2020 and 2021’.
We indeed live and breathe Real people, real insights™.
PRACTICAL IN-FIELD EXPERIENCE MAKES DATA INTERPRETATION RICH AND INSIGHTFUL
People are inherently different and show inconsistent behavior in different circumstances. Meeting people and interacting with them closely enables us to decipher numbers, charts and trends much better than what we would in the absence of it.
BROADENS EXPERIENCE – OFTEN REVEALS THE UNEXPECTED.
Often, when the senior management team travels in field, they get more insights than merely what is in the scope or objectives of the study. They get different perspectives and things that boardroom discussions wouldn’t anticipate. Recently our Managing Director – Priyanka Mallick, visited a rural village in Andhra Pradesh which taught her an interesting market research insight into how rice farmers, who were traditionally considered a TV and cinema consuming audience, are moving to watch the same shows (which come on TV) on YouTube. The shows remain the same, but media consumption has changed in the last few years. The enormous TV spends hence can be better rationalized on multiple other media.
SENIOR MANAGERS AND DELIVERY HEADS TAKE PART IN QUALITATIVE RESEARCH
Senior management or project delivery heads often are limited to presenting insights in a boardroom. At Q&Q, we believe in bringing the consumer to the board room, and this is best achieved when our leadership team travels extensively across fieldwork locations and talks to consumers. It has lent authenticity, reliance, and trust to the research data we bring in.
Q&Q is one of the most successful agricultural market research companies in India since 2004.
Come and Join us in the field for your next research project to meet unique and diverse individuals and discover more than mere numbers and verbatims that hold the key to your product’s success.