With today’s changing economy, it has become imperative for companies in the service industry to not only focus on the 3Ps (Price, Product, and Promotion) but also on maintaining a healthy customer relationship. A lot of effort goes into making the customer happy and keeping him satisfied with the services provided. With fierce competition in the industry and one company trying to outshine the other through the 3Ps, ‘service’ becomes the differentiator. The customer remembers a brand/company by the service he receives and the treatment he is given. Therefore, a company needs to keep a regular check on the service standards and upgrade the services as and when required. This is especially true in the retail service industry.
We, at Q&Q Research Insights Pvt. Ltd., conduct research in the retail sector to provide feedback on “Customer Relationship Management”. This includes measuring the service standards at the retail outlets, brand visibility, the effectiveness of brand promotion campaigns, etc. We work across industries which include – pharmacies, apparel, foot ware, grocery, perfume, electronics, and coffee shop chains.