Digital Behavior of Indian Farmers_Q&Q Research Insights

The data is a sneak peak of our agriculture digital panel covering 7000+ farmers across all major states in India and mainly Rice, Cotton and Chilli crops. Write to us for a detailed report on digital behavior in the agri sector

6/10 farmers in rural India, have access to a smartphone with an active internet connection which is 60%

Research findings of Q&Q AgriPulse, Farmer Panel India project in 2021 revealed startling insights:

9/10

9/10 farmers in Gujarat has access to a smartphone. The other top states having smartphone penetration more than the national avg. are Punjab (70%) and Haryana (69%)

70%

70% farmers who have high school and above education have access to a smartphone. Higher the education, better digital reach and usership

1/3rd

1/3rd farmers who have a smartphone, own a Samsung phone. Other key mobile brands owned are Vivo, Oppo, Jio and Redmi

App usage behavior

Digital Behavior of Indian Farmers_Q&Q Research Insights App Usage

*-This is only a sneak peak, for detailed information, apps used, state and crop wise information, please reach out to us for the detailed report

15% farmers currently use agriculture related applications on their smartphone.

Digital Behavior of Indian Farmers_Q&Q Research Insights Agri app

agriculture market research companies in india

Higher use of agriculture apps is seen amongst more educated growers.

Nearly 1/3rd of graduate farmers are using agriculture apps to do better farming now

agriculture market research companies in india

Higher than national average usership seen in states like MP, Karnataka , UP, West Bengal and AP

agriculture market research companies in india

Weather updates and videos of how and what products to use is often the most searched information on agriculture apps

*-This is only a sneak peak, for detailed information, apps used, state and crop wise information, please reach out to us for the detailed report

Farmers currently use Ecommerce applications like Amazon, Flipkart, etc. for shopping

States where higher usage of e-commerce seen are Karnataka, Bihar, and Maharashtra

Products often purchased online include

  • smartphone and phone accessories
  • Big consumer durables
  • Small household items

Key drivers for use of e-commerce amongst farmers include

  • Good offers and discounts
  • Covid -19 pandemic (convenience)
  • Easy comparison of product prices

*-This is only a sneak peak, for detailed information, apps used, state and crop wise information, please reach out to us for the detailed report

What do farmers really do on their smartphone?

agriculture market research companies in india

*-This is only a sneak peak, for detailed information, apps used, state and crop wise information, please reach out to us for the detailed report

agriculture market research companies in india

HUNGRY FOR MORE?

This is only a sneak peak of the detailed rural digital report we have including more than 7000 farmers across multiple states and crops.

If you found this newsletter useful, please feel free to share them with a colleague or your broader network

Speak to us to know more.

qqriresearch