Our Core Group
Ashit, a Post graduate in Agriculture, started off as a Banker – before settling into market research. Having worked with two of the biggest research firms in India and founding two research companies – Ashit set up Q&Q in 2004. Never shying away from the challenge, Ashit started Q&Q with just 3 employees and one project and strived hard for twelve years to bring the company to its current stature. His keen sense of observation, incessant quest to gain knowledge and ability to think out of the box made him scale heights. Ashit has been a pioneer in the industry in research for agriculture inputs and in retailing mystery audits way before they became the fad. His zeal to provide quality solutions to clients and deliver extra made him forge strong relationships in the industry. For his contribution to MR industry, he was recognised as one of the most influential market research professionals in the country.
An alumna from St. Xavier’s College, Mumbai, Priyanka completed her higher education in the United Kingdom, specializing in biotechnology. After trying out her hands in diverse fields, she found her niche in Market Research. Priyanka enjoys every aspect of her job from helping clients better understand their consumers to wandering around the Indian countryside in the name of generating insights. Over a span of ten years with Q&Q, she has grown with the company and has become a phenomenal leader, taking the team along and leading by example.
Priyanka has found her calling in a role that indulges her love of creating new ways of doing things, taking up odd challenges and using as many Post-Its as she likes. Her love for shoes takes her hopping down the shops across Mumbai on weekends and is generally found in a pub, enjoying a pint of Hoegaarden on Friday evenings.
Mukta completed her Ph.D dissertation in Genetics from G. B. Pant University of Agriculture and Technology, Pantnagar – Birthplace of Green Revolution in India. She landed up in market research by chance in 2005 immediately after finishing her Ph.D; stayed back in Market Research by choice and has no qualms today over her decision to leave Biological Research behind.
She is one of the early entrants in the company and has worked across various verticals including Agriculture, FMCG, Telecom, Social and Retail research during her journey of twelve years in the company. A key member of business development team, she looks after exploring new avenues for growth of the company. Mukta is an avid cinemagoer, loves to travel and in her free time tries hands on new recipes. She also follows fashion trends closely and is a self-proclaimed shopaholic.
Chief Operating Officer
Megha, an agriculturist by education, was considering her career in academics till she was bitten by the Market Research bug. She got hooked instantly and since then the love affair continues. Her forte being track projects, she also has her fingers dipped into projects varying from agriculture, telecom, automobile and retail audits. With a mandate for process improvement, Dr. Megha has been credited with many initiatives which have been milestones in research work executed at QQRI.
She is an avid reader and reads anything and everything she can lay her hands on. She strongly believes in Paulo Coelho’s quote – “When you want something, all the universe conspires in helping you to achieve it”. Her idea of perfect vacation is anywhere amidst nature with unending supply of books, coffee and munchies.
Associate Vice President
Roy Patel, the latest addition in team Q&Q, comes with over 30 years’ worth of sales experience. Over last 5 years, he has worked as an independent consultant advising start-ups and executing their European Sales and Business Development plans. Roy has worked at some of the most pioneering internet research companies including MediaMetrix (part of Comscore), Nielsen//NetRatings, MetrixLab and Lightspeed Research in leadership roles. Having worked on agency and supplier side, selling everything from market research, software and technology solutions and digital services, he is well placed to advise and provide strategic advice to start-up companies in implementing their UK or European Sales and Business Development plans.He is married and has lived in the UK for most of his life. He has 2 children, a son who has graduated and working and his daughter who is still at University.
Senior Advisor and Consultant
She is an energetic manager who has excelled academically with an MSc in Home Science. Having completed 13 years with Q&Q, Smita brings with her, insightful experience in softer areas of research specially population studies and has flair with numbers, analysis and presentation. In her time here, she has gained valuable research experience (largely within consumer research) across variety of sectors including FMCG, Automobile, telecom and consumer durables.
A social animal by nature, Smita has a way with people and makes friends easily. Her vivacious nature makes her easy to approach person. She is passionate about listening to Indian classical music, ghazals and oldies. Colleagues often find her humming the melodies while working. Her affection for pets knows no bounds.
General Manager – Research
Surbhi completed her PhD in Agriculture from JNKVV, Jabalpur with specialization in Horticulture. She joined Q&Q 5 years back and have been going steady since then. Surbhi is proactive in managing agriculture research as well as actively contributing to other research verticals. She is an encyclopaedia on agriculture and hence a ‘Go to person’ in case of any query on the subject. As a project manager she aims for precision, timely execution and a thorough collation of results and analysis earning her laurels not only from her seniors but the clients as well.
An avid coffee lover she cannot miss her morning cuppa with the good old “Times of India”. She is extremely popular among colleagues for her stock of munchies which she keeps in her bag. In her leisure time, you will find her enjoying old movies and songs.
Senior Manager – Research
Tanusree completed her graduation with B.Sc. (Hons) in Geography from Calcutta University after which she pursued her MBA from Visvesvaraya Technological University (VTU) of Belgaum, Karnataka. A Quanti researcher by choice, she loves to play with numbers. Her attraction towards numbers has helped her enhances her analytical skills. She is a social being and can easily interact with people. In possession of a practical mind and sheer determination she is capable of completing her tasks and keeping her life organized.
Being a free-spirited person, Tanusree is not shy to new challenges; she is passionate and loves to explore new things in life. Some of her favorite hobbies include exploring new places, creating and experimenting new food recipes. Tanusree loves the small things in life and believes in rejoicing in every opportunity that this world offers her.
Deputy Manager – Research
With the company since inception, Rahul is in charge of Field Operations at Pan India level. Our in-house domain expert in GIS-Based studies and large-scale field studies, Rahul has created field teams for all four zones from the scratch. His networking skills have ensured that our teams have capability to conduct research work in remotest of locations in India.
His strength lies in managing people efficiently which makes him an integral part of the team handling large scale projects. A self-confessed gadget freak, Rahul loves to pick gizmos on the fly. When not on work, he likes to hum golden oldies and regale peers with his wise cracks.
General Manager – Operations
With the company since
Fulcrum of Q&Q Operations team, Pradeep has an experience of 23 years in the field operations. In his professional journey, he has worked across all the major verticals of MR including, FMCG, automobile, agriculture, consumer durables, retail etc. He strongly believes in Q&Q’s core values – Quality and Integrity and hence works at the grassroot level to deliver output with best quality.
A force behind the successful completion of many difficult projects, his zeal to hurtle past all the hurdles has seen him grow leaps and bound in his professional career. He thrives on challenges and is always open to learn new things. He loves to travel and you can often find him on tours specially to hinterland for work or otherwise.
Senior Manager – Operations
Jonathan is an energetic, sports loving new business developer who has been involved in the digital (internet) arena for 20 years. He has lived and worked in London for over 35 years. His first job was selling door to door (old school) which introduced him to sales. His areas of expertise are digital marketing, digital technology, software and market research. Companies he has worked for include Media Metrix, Hitwise (Experian), Newsletters Online, NP6 and Clusters Market Research. He has a love of golf, cricket, fine wines and classic motor cars. Jonathan is a frequent visitor to Hamburg – Germany, he has a daughter that lives there. On the weekends he socialises with friends, go to pubs/restaurants and love a good movie.
A number cruncher par excellence, Kailas takes care that the cash registers at Q&Q are always ringing. Managing multiple processes and accounts at the same time can be an assiduous task, but not for this accounting workhorse. A graduate in Accounting from Mumbai University, he is amongst the oldest hands at Q&Q.
A connoisseur of Malwani cuisine, Kailas if not busy calling banks and clients, can be seen savouring culinary delights in Mumbai. He likes to keep a keen eye on Indian stock market watching Bearish and Bullish trends closely. His other big passion being watching cricket matches, this soft-spoken accountant turns into one man shouting brigade during live wire contests.
General Manager – Accounts