Automobile Research

Considered to be one of the world’s most important economic sectors in terms of revenue, automobile industry is also one of the most dynamic and diversified sectors, with continuously changing scenario in terms of market demand and technological advancements.

In view of this, it becomes imperative for the Automobile Companies to always be updated on market trends, their own service levels, consumer’s ever-changing needs and how competition is faring which can further help them in taking strategic business decisions. We, at Q & Q Research Insights Pvt. Ltd., have been associated with the world automobile giants in meeting their market research needs. We boast of a well qualified team of post graduates, PhD’s and MBA’s who with their experience and knowledge deliver quality work and cater to all the research needs.

Mystery Shopping
Mystery Shopping is conducted to understand the service levels at dealership outlets and whether the mandatory norms of the company are being followed or not. Such studies include visit to the dealership posing as a potential buyer, checking on the service levels, audio recording the interaction and reporting the deviations. Correct profile of the mystery shopper is the crux of such studies. Hence special emphasis is given on the profile of the mystery shopper. Mystery shoppers are selected keeping in mind the automobile segment under study.

Customer Satisfaction Studies
Customer satisfaction studies are conducted to understand how the customer feels about the automobile brand, his perceptions and expectations. We also carry out track studies on customer satisfaction. This helps in keeping an update on what is happening in the market and how customer is behaving, how his expectations are changing in terms of quality of the vehicle he owns/desires.

These studies are carried out through face to face or telephonic interviews. Face to face interviews include in depth interviews, exit interviews etc depending on the requirement and scope of the study.

Car / Bike Clinic
Car / Bike Clinics are organized before the release of a new variant of automobile in the market. This gives an idea about how the consumers will respond to the variant. A car/bike clinic is generally a three step procedure which involves concept evaluation, car evaluation and lastly the test drive. At each step, a questionnaire is canvassed among the target group of respondents and their feedback is noted. Recruitment of the respondents is done through a rigorous recruitment questionnaire.

Case Study 1
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