Agriculture and Animal Health
Agriculture Research has been one of the core areas of strength and interest for team Q & Q. Having many domain experts on board since beginning, Q & Q has been able to make a mark as a stalwart in Agriculture Research .With a well qualified team of Agriculture postgraduates and doctorates – we can boast of authentic, knowledgeable and actionable analysis to your research needs .
Q & Q Research Insights Pvt Ltd provides market research services in the area of agriculture, agribusiness, animal healthcare and allied sectors. Over the years we have gained immense experience in this area of work. We are committed to complement our clients through meaningful and insightful information which the client can utilize efficiently and confidently in their decision making. We partner with leading Agri input majors in the country for their products straddling across the value chain.
Types of studies –
- Market size estimation of agricultural inputs like fertilizers, pesticides and seeds
- Dealer penetration and Satisfaction studies
- Evaluation of Specific Agri Marketing Concepts
- Usage and Attitude Studies
- Branding and Brand Equity Studies
- Brand Usage Tracking across the entire season
- Farmer Panel Studies
- Pesticide Usage Estimation Studies
- Farmer Profiling Studies
- Post Launch Evaluation
- Value chain analysis of various crops
This client is one of the Global players in the area of crop protection chemicals and other Agri Inputs.
They needed to understand
- Current cotton cultivation practices
- Need gaps and challenges in cotton farming
- Test out the concept for single window shop for all the farming needs
- Price cotton growers would be willing to pay for availing services from such a shop
800 face to face Interviews, 16 FGDs and 20 In-depth interviews were conducted among Cotton growing farmers. The study was conducted across 8 cotton growing states in India: AP, Punjab, Haryana, MP, Rajasthan, Gujarat, and Maharashtra Karnataka
- The study shed light on differences in buying pattern of Seeds and Other Agri Inputs, usage of farm equipments etc across geographies
- Common Challenges faced by the cotton farmers related to marketing of produce and supply chain were uncovered
- Need gaps in the area of technical services like – Soil testing, Information on weather forecasting , crop protection chemicals usage etc were highlighted
- Insightful results on “one stop shop” concept were shared along with the recommendations
- Using Price sensitivity analysis we found out an optimal price range that farmers were willing to pay for availing services at such a shop.
- Study highlighted need gaps which our client could address through their product offerings.
Our client – one of the Largest Rice Seed producers in the world wanted to launch its Hybrids in India
- The challenges of Indian Rice growers
- Current cultivation practices
- Changes they have brought in the cultivation practices in last ten years and reasons thereof
- Concept testing of new product ideas
- The study uncovered some interesting aspects of Rice cultivation for e.g. - reasons behind following a particular crop rotation etc
- It was observed that the reasons of adopting a particular duration of Rice variety differed across geographies
- Different rice growing geographies had undergone different changes in the cultivation pattern over last decade
- Specific triggers for bringing about changes in cultivation practices were identified
- Results on the concept test gave a clear plan of action to the client for launch of their products
One of the Major Fertilizer manufacturers in India launched first of its kind fertilizer brand in India customized for Sugarcane crop.
The study aimed at -
- To find out source of awareness of the brand and usage pattern of the fertiliser
- Evaluation of the performance of the client brand fertilizer and get a real time feedback during the season at each crop stage.
- To measure the effect of the Customized fertilizer on various crop attributes at different crop stages
- Overall satisfaction with the usage of Customized fertilizer
- To find out their intention to purchase in the next season
Face to face interviews were conducted among panelists during each visit. At each visit – video recording of treated and non treated crops was also done to capture the extent of growth in each of the crops.
Research Insights –
- During initial visits to the panelist, Q & Q could gauge challenges in the adoption of customized fertilizer - High / acre dose came out as major challenge leading to high input cost. Suitable suggestion was given to the client.
- The actual yield potential of the customized fertilizers was not experienced by the farmers due to high level of under dosing of fertilizer.
- Overall level of satisfaction varied in all the geographies covered. The study uncovered the reasons thereof.
- Continuous mid season feedback helped the client to take decisions and thus strategize for the next season.
Our client is one of the large Consulting group based in the US. They wanted to understand the complete value chain of soybean crop in India.
Objectives of the study were –
- To gather market information on the value of every stage of soybean production and steps of the value chain
- To understand the description of how each stage and step fits in the value chain?
- To identify need gaps in each of the steps in the value chain as felt by the producers or concerned players
- To identify opportunities for improvements in all the stages , if any
The study involved gathering information from published sources and internet in the first phase – i.e. Secondary Research. In the second phase, Face to face interviews were conducted with various stakeholders – farmers, processors, wholesaler, retailers, and experts etc in Madhya Pradesh, Maharashtra, Rajasthan and some other Soybean growing states.
- Dollar cost of each step of value chain from production inputs to distribution and domestic consumption was calculated and validated by several Industry experts.
- Value addition at processing to consumption stage was estimated
- Clear need gaps in the value chains were identified and relevant opportunities for improvement were identified.